Tuesday, March 10, 2009

You too can be modern-day Mad Men! Or maybe Mad Women.

Hey folks! Just wanted to pop in and tell you about a cool contest that Dove is having. Known for their creative ads and innovative "Real Beauty" campaign, Dove has received accolades from all over the blog world and from the mainstream media for their marketing savvy. And now, you can be a part of it!

From Dove:

Dove has teamed up with TNT’s newest original series, TRUST ME, for a unique integration and consumer promotion. Dove Hair Care will be featured as a top client at the fictional Rothman, Greene & Moore advertising agency on tomorrow’s show (Tuesday, March 10 at 10 p.m. EST/9 p.m. CST [EDIT: That's tonight!]), where the characters will be developing new campaign ideas for Dove Therapy System Conditioners.

Dove and TRUST ME are giving viewers the chance to play the role of a creative director for the RG&M Dove campaign at: http://www.bethecreativedirector.com. Viewers can vote on the final Dove campaign concepts and enter the “Be the Creative Director” sweepstakes for a chance to win the grand prize – a $50,000 Bonus Check, a trip for two to New York, a consultation with Dove celebrity hair stylist Gretta Monahan, and an iMac computer and software package! Second and third prize will receive Dove Hair Care products.

Holy jeepers, lookit 'em prizes! And all the "work" that's needed is basically to sit there and watch television. Can't get much easier than that. You can enter the contest through the link above, and check out the video below for a sneak peek of what's to come on the show. (Hey, it's Will, from Will & Grace! And that Ed guy, from... um, Ed.)

Speaking of sneak peeks, my fave chanteuse Emilie-Claire Barlow's new CD drops today, I'm so excited!! (Okay, never using the word "drops" to refer to a jazz CD again...) Emilie Claire will be giving a special performance on Jazz FM tonight at 7:00pm Eastern Time. If you're in the GTA, you can tune into 91.1FM, or you can stream the broadcast at www.jazz.fm (just click the "Listen Live" box). I can't wait!

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